Just over a year ago they doubled the price of the basic “Lotto” offering, and by increasing the number of balls in the draw have reduced the odds of wining the Jackpot from something like 14 million to one to 45 million to one. At the same time parallel changes have been made to increase the chances of winning a prize. Many of my friends and family agreed that we’d be doing LESS lines on the National Lottery as a result, or at the very least spending the same sum on lottery tickets, but doing 50% of the lines. The evidence of this failure is clear to see. Gone are the £6-8m jackpots at a weekend with no rollover. Instead we’re lucky if the jackpot reaches £4m without a rollover, and the number of sequential rollovers is clearly increasing.
The latest Camelot ploy has annoyed me further still, and to me points at a company that is loosing public support. The paying public are voting with their feet, and not backing the National Lottery as they once did. Not only are Camelot loosing out, but the extent of the Lottery funds channelled to good causes and charities is similarly shrinking.
At this time of year, there are normally multiple different seasonal scratch cards on sale. These are usually a mix of £1, £2, £5, and £10 scratch cards with a Christmas theme. The £1 scratch cards are often in the form of tags, so they can be used to label a present “from” and “to” an individual.
However it would seem that there are no £1 Christmas scratch cards on sale anywhere this year! The list of Scratch cards in circulation most definitely doesn’t include a Christmas specific one for only £1 this year.
Many people (myself included) use these as part of our Christmas gift giving, using them as Stocking fillers or to boost presents, and it seems likely that Camelot expect everyone to just buy £2 cards instead.
I wonder if Camelot will retain it’s license at the next review? Based on current performance, I sincerely hope not!